:root{
  --paper:#F2EEE8;
  --paper-2:#E8E2D8;
  --card:#FBF9F6;
  --ink:#141210;
  --ink-2:#2A2622;
  --muted:rgba(20,18,16,.58);
  --line:rgba(20,18,16,.14);
  --or:#DE4F22;
  --or-2:#FF5500;
  --r:24px;
  --g:20px;
  --head:"Inter Tight",system-ui,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,monospace;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--paper-2);color:var(--ink);font:400 16px/1.5 var(--head);-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
em{font-style:italic;font-weight:300}
.page{max-width:460px;margin:0 auto;background:var(--paper);overflow:hidden;position:relative}
@media (min-width:520px){
  body{padding:24px 0}
  .page{border-radius:32px;box-shadow:0 30px 80px rgba(20,18,16,.18)}
}
/* grain */
.page::before{content:"";position:absolute;inset:0;pointer-events:none;z-index:50;opacity:.05;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}

.meta,.meta-row{font:500 11px/1.2 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.meta-row{display:flex;justify-content:space-between;padding:0 0 12px}
.arr{display:inline-block;transition:transform .25s}
a:hover .arr{transform:translate(2px,-2px)}

/* header */
.top{position:sticky;top:0;z-index:40;display:flex;justify-content:space-between;align-items:center;padding:14px var(--g);
  background:rgba(242,238,232,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.logo{display:flex;flex-direction:column;font:500 13px/1 "Bricolage Grotesque",var(--head);letter-spacing:-.02em}
.logo span:nth-child(2){padding-left:10px}
.logo span:nth-child(3){padding-left:20px;color:var(--or)}
.logo--sm{font-size:12px}
.pill{display:inline-flex;align-items:center;gap:6px;height:38px;padding:0 16px;border-radius:99px;font:600 14px/1 var(--head)}
.pill--ink{background:var(--ink);color:var(--paper)}

/* buttons */
.btn{display:flex;align-items:center;justify-content:space-between;gap:12px;min-height:60px;padding:0 22px;border-radius:18px;
  font:600 16px/1.2 var(--head);letter-spacing:-.01em;transition:transform .15s}
.btn:active{transform:scale(.98)}
.btn--or{background:var(--or);color:#fff;box-shadow:0 10px 30px -10px rgba(222,79,34,.7)}
.btn--ink{background:var(--ink);color:var(--paper)}
.btn--ghost{border:1.5px solid var(--ink);color:var(--ink)}
.link{display:inline-block;font:600 15px/1 var(--head);border-bottom:1.5px solid currentColor;padding-bottom:3px}

/* section scaffolding */
section{padding:56px var(--g) 0}
.sec-head{margin-bottom:24px}
.sec-head .meta{display:block;margin-bottom:10px}
h2{font:700 38px/.95 var(--head);letter-spacing:-.045em;text-transform:uppercase}
h2 em{display:block;color:var(--or);text-transform:none;letter-spacing:-.035em}
.note{margin-top:12px;font-size:13px;color:var(--muted);max-width:30ch}

/* hero */
.hero{padding-top:6px}
.hero__photo{position:relative;margin:0 calc(var(--g) * -1 + 10px);border-radius:28px 28px 28px 28px;overflow:hidden;aspect-ratio:4/5;background:var(--or)}
.hero__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 0%}
.badge{position:absolute;top:16px;right:16px;width:96px;height:96px;animation:spin 22s linear infinite}
.badge text{font:600 9.6px var(--mono);letter-spacing:.14em;fill:var(--ink)}
.badge .badge__mid{font:400 26px var(--head);letter-spacing:0;fill:var(--or)}
@keyframes spin{to{transform:rotate(360deg)}}
.sticker{position:absolute;left:14px;top:18px;max-width:calc(100% - 136px);display:flex;flex-direction:column;gap:2px;padding:10px 14px;border-radius:14px;
  background:rgba(251,249,246,.9);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);transform:rotate(-3deg)}
.sticker b{font:800 20px/1 var(--head);letter-spacing:-.03em;color:var(--or)}
.sticker span{font:500 11px/1.2 var(--mono);color:var(--muted)}
.hero__title{margin-top:-46px;position:relative;z-index:2}
.hero__num{display:block;font:900 clamp(64px,19.5vw,88px)/.86 var(--head);letter-spacing:-.065em;color:var(--ink);
  font-variant-numeric:tabular-nums;text-shadow:0 0 0 var(--paper);
  -webkit-text-stroke:0;paint-order:stroke fill}
.hero__num b{font-weight:inherit;word-spacing:.14em}
.hero__num>span{display:inline-block;background:var(--paper);padding:8px 12px 0 var(--g);margin-left:calc(var(--g) * -1);border-radius:0 22px 0 0;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.hero__num--txt{font-size:clamp(40px,11.6vw,54px);line-height:.92;letter-spacing:-.05em;text-transform:uppercase}
.hero__big{display:block;font:900 clamp(40px,11.6vw,54px)/.92 var(--head);letter-spacing:-.05em;text-transform:uppercase;margin-top:2px}
.hero__line mark{display:inline-block;background:var(--or);color:#fff;font:700 24px/1 var(--head);letter-spacing:-.03em;padding:8px 12px 9px;border-radius:12px;transform:rotate(-2.5deg);margin-top:6px;text-transform:uppercase}
.hero__line{display:block;margin-top:10px;font:600 22px/1.1 var(--head);letter-spacing:-.03em;text-transform:uppercase}
.hero__line em{color:var(--or);text-transform:none;font-size:30px;letter-spacing:-.03em;display:block}
.hero__was{margin-top:12px;font:500 12px/1.3 var(--mono);color:var(--muted);text-transform:uppercase;letter-spacing:.03em}
.hero__was s{text-decoration-color:var(--or);text-decoration-thickness:2px}
.hero__lead{margin-top:20px;font-size:16px;line-height:1.5;color:var(--ink-2)}
.hero__cta{margin-top:24px;display:flex;flex-direction:column;gap:18px;align-items:flex-start}
.hero__cta .btn{width:100%}
.stats{margin-top:36px;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats div{padding:16px 10px 16px 0}
.stats div+div{padding-left:12px;border-left:1px solid var(--line)}
.stats dt{font:800 22px/1 var(--head);letter-spacing:-.04em;white-space:nowrap}
.stats div:first-child dt{color:var(--or)}
.stats dd{margin-top:6px;font-size:12px;line-height:1.3;color:var(--muted)}

/* niches tapes */
.niches{padding-left:0;padding-right:0}
.niches .sec-head{padding:0 var(--g)}
.tape{overflow:hidden;padding:13px 0;margin:0 -10px}
.tape--ink{background:var(--ink);color:var(--paper);transform:rotate(-2.2deg);position:relative;z-index:2}
.tape--or{background:var(--or);color:#fff;transform:rotate(1.6deg);margin-top:-6px}
.tape__track{display:flex;gap:0;width:max-content;animation:marq 38s linear infinite}
.tape__track--rev{animation-direction:reverse;animation-duration:44s}
.tape__track span{font:600 17px/1 var(--head);letter-spacing:-.02em;text-transform:uppercase;padding:0 14px;white-space:nowrap;display:flex;align-items:center;gap:28px}
.tape__track span::after{content:"✱";font-size:13px;opacity:.7;margin-left:14px}
.tape--ink .tape__track span::after{color:var(--or);opacity:1}
@keyframes marq{to{transform:translateX(-50%)}}

/* cases */
.case{background:var(--card);border-radius:var(--r);padding:20px;border:1px solid var(--line);margin-bottom:14px}
.case__top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.tag{font:500 11px/1 var(--mono);text-transform:uppercase;letter-spacing:.06em;padding:7px 10px;border-radius:99px;border:1px solid var(--line)}
.case h3,.mini h3{font:700 24px/1 var(--head);letter-spacing:-.035em;text-transform:uppercase}
.case h3 em{display:block;text-transform:none;font-size:22px;color:var(--muted);margin-top:2px}
.case__big{margin-top:18px;font:900 54px/.9 var(--head);letter-spacing:-.06em;color:var(--or);font-variant-numeric:tabular-nums}
.case__big small{display:block;margin-top:8px}
.case__big small,.mini__big small{font:500 16px var(--head);letter-spacing:-.01em;color:var(--ink)}
.case__sub{margin-top:10px;font-size:14px;color:var(--muted)}
.ba{margin-top:20px;display:grid;gap:12px}
.ba__row{display:grid;grid-template-columns:52px 1fr;grid-template-rows:auto auto;column-gap:10px;align-items:center}
.ba__label{font:500 11px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);grid-row:span 2}
.ba__bar{height:14px;background:var(--paper-2);border-radius:99px;overflow:hidden}
.ba__bar i{display:block;height:100%;width:0;background:var(--ink-2);border-radius:99px;transition:width 1.4s cubic-bezier(.2,.8,.2,1)}
.ba__row--now .ba__bar i{background:var(--or)}
.in .ba__bar i{width:var(--w)}
.ba__val{font-size:12px;color:var(--muted);margin-top:4px}
.ba__row--now .ba__val{color:var(--ink);font-weight:600}
.grid{margin-top:20px;display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line)}
.grid div{padding:12px 0;border-bottom:1px solid var(--line)}
.grid div:nth-child(odd){padding-right:10px;border-right:1px solid var(--line)}
.grid div:nth-child(even){padding-left:14px}
.grid dt{font:500 10.5px/1.2 var(--mono);text-transform:uppercase;letter-spacing:.05em;color:var(--muted)}
.grid dd{margin-top:5px;font:700 20px/1 var(--head);letter-spacing:-.03em}
.grid dd small{font:500 11px var(--mono);color:var(--or);letter-spacing:0;margin-left:4px}
.more{margin-top:14px}
.more summary{cursor:pointer;list-style:none;font:600 14px/1 var(--head);display:flex;justify-content:space-between;align-items:center;padding:14px 0 4px}
.more summary::-webkit-details-marker{display:none}
.more summary::after{content:"+";font:300 26px/1 var(--head);color:var(--or);transition:transform .25s}
.more[open] summary::after{transform:rotate(45deg)}
.more ul{padding-top:8px;display:grid;gap:8px}
.more li{position:relative;padding-left:18px;font-size:14px;line-height:1.45;color:var(--ink-2)}
.more li::before{content:"";position:absolute;left:0;top:.6em;width:8px;height:2px;background:var(--or)}

.weeks{margin-top:22px;height:160px;display:grid;grid-template-columns:repeat(5,1fr);gap:8px;align-items:end}
.weeks__col{height:100%;display:flex;flex-direction:column;justify-content:flex-end;align-items:stretch;text-align:center}
.weeks__col i{display:block;height:0;min-height:4px;background:var(--or);border-radius:8px 8px 3px 3px;transition:height 1.2s cubic-bezier(.2,.8,.2,1);order:2;max-height:100px}
.in .weeks__col i{height:calc(100px * var(--k))}
.weeks__col b{order:1;font:700 11.5px/1.1 var(--head);letter-spacing:-.02em;margin-bottom:6px}
.weeks__col span{order:3;margin-top:6px;font:500 9.5px/1.2 var(--mono);color:var(--muted);text-transform:uppercase}

.rail-head,.rail-foot{display:flex;justify-content:space-between;align-items:center;margin:28px 0 12px;font:700 15px var(--head);text-transform:uppercase;letter-spacing:-.01em}
.rail-foot{margin:14px 0 0}
.rail{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;margin:0 calc(var(--g) * -1);padding:0 var(--g) 6px;scrollbar-width:none;scroll-padding:0 var(--g)}
.rail::-webkit-scrollbar{display:none}
.rail>*{flex:0 0 84%;scroll-snap-align:start}
.mini{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:20px;display:flex;flex-direction:column}
.mini__big{margin-top:22px;font:900 44px/.9 var(--head);letter-spacing:-.055em;color:var(--ink);font-variant-numeric:tabular-nums}
.mini__roas{margin-top:12px;align-self:flex-start;font:700 15px/1 var(--head);background:var(--or);color:#fff;padding:8px 12px;border-radius:10px;letter-spacing:-.01em}
.mini__facts{margin-top:18px;border-top:1px solid var(--line)}
.mini__facts li{font-size:14px;padding:9px 0;border-bottom:1px solid var(--line)}
.mini .more{margin-top:auto}

.salons{margin-top:28px}
.salons__title{font:500 11px/1.2 var(--mono);text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-bottom:12px}
.salon{padding:16px 0;border-top:1px solid var(--line)}
.salon:last-child{border-bottom:1px solid var(--line)}
.salon__head{display:flex;justify-content:space-between;align-items:baseline}
.salon__head b{font:700 18px var(--head);letter-spacing:-.03em;text-transform:uppercase}
.salon__head span{font:800 18px var(--head);color:var(--or);letter-spacing:-.03em}
.salon p{margin-top:6px;font-size:14px;color:var(--muted)}

/* how */
.how h2{font-size:31px}
.steps{counter-reset:s}
.steps li{display:grid;grid-template-columns:58px 1fr;gap:6px;padding:18px 0;border-top:1px solid var(--line)}
.steps li:last-child{border-bottom:1px solid var(--line)}
.steps__n{font:300 italic 40px/.9 var(--head);color:var(--or);letter-spacing:-.04em}
.steps h3{font:700 19px/1.1 var(--head);letter-spacing:-.03em;text-transform:uppercase}
.steps p{margin-top:6px;font-size:14px;color:var(--ink-2);line-height:1.45}
.extras{margin-top:20px;display:grid;grid-template-columns:1fr 1fr;gap:8px}
.extras li{background:var(--ink);color:var(--paper);border-radius:18px;padding:16px 14px 18px;font:600 14px/1.25 var(--head);letter-spacing:-.01em;min-height:96px;display:flex;align-items:flex-end;position:relative}
.extras li::before{content:"";position:absolute;top:14px;left:14px;width:8px;height:8px;border-radius:50%;background:var(--or)}
.quote{margin-top:22px;padding:4px 0 4px 18px;border-left:3px solid var(--or);font:300 italic 20px/1.3 var(--head);letter-spacing:-.02em}

/* talks */
.rail--photos>*{flex-basis:86%;border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;background:var(--paper-2)}
.rail--photos img{width:100%;height:100%;object-fit:cover}
.rail--photos figure:nth-child(1) img{object-position:50% 50%}
.rail--photos figure:nth-child(2) img{object-position:62% 50%}
.talks__foot{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;margin-top:16px}
.talks__label{font:500 11px/1.4 var(--mono);text-transform:uppercase;letter-spacing:.05em;color:var(--or);max-width:26ch}
.talks__text{margin:10px 0 18px;font:600 20px/1.25 var(--head);letter-spacing:-.025em}

/* reviews */
.rev{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:16px;display:flex;flex-direction:column;gap:14px}
.rev blockquote{font:300 italic 21px/1.2 var(--head);letter-spacing:-.025em;min-height:3.6em}
.rev img{border-radius:14px;margin-top:auto}

/* offer */
.offer{margin:56px 12px 0;padding:28px 20px 26px;background:var(--ink);color:var(--paper);border-radius:28px;position:relative;overflow:hidden}
.offer::before{content:"";position:absolute;width:340px;height:340px;right:-140px;top:-150px;border-radius:50%;
  background:radial-gradient(circle,rgba(255,85,0,.75),rgba(255,85,0,0) 65%);pointer-events:none}
.offer .meta{color:rgba(242,238,232,.5)}
.offer h2{margin-top:10px;position:relative}
.offer h2 em{color:var(--or-2)}
.checks{margin:24px 0;display:grid;gap:0;position:relative}
.checks li{padding:13px 0 13px 34px;border-top:1px solid rgba(242,238,232,.14);font-size:15px;line-height:1.4;position:relative}
.checks li::before{content:"";position:absolute;left:0;top:13px;width:20px;height:20px;border-radius:50%;background:var(--or) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5.5 10.5l3 3 6-7' fill='none' stroke='white' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat}
.micro{margin-top:14px;font-size:12.5px;line-height:1.4;color:rgba(242,238,232,.55)}

/* about */
.about__photo{position:relative;border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;margin-bottom:20px;background:var(--ink)}
.about__photo img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.about__photo figcaption{position:absolute;left:14px;bottom:14px;font:500 11px var(--mono);text-transform:uppercase;letter-spacing:.06em;color:#fff;background:var(--or);padding:8px 10px;border-radius:8px}
.about__text{font-size:16px;line-height:1.55;color:var(--ink-2);margin-bottom:12px}
.pills{display:flex;flex-wrap:wrap;gap:6px;margin:18px 0}
.pills li{font:500 13px/1 var(--head);padding:9px 12px;border-radius:99px;border:1px solid var(--line);background:var(--card)}
.langs{font:500 11.5px/1.4 var(--mono);color:var(--muted);text-transform:uppercase;letter-spacing:.04em;margin-bottom:18px}

/* faq */
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:18px 36px 18px 0;font:600 17px/1.25 var(--head);letter-spacing:-.02em;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:2px;top:12px;font:300 30px/1 var(--head);color:var(--or);transition:transform .25s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 18px;font-size:15px;color:var(--ink-2)}

/* final */
.final{margin-top:56px;padding:44px var(--g) 36px;background:var(--or);color:#fff;position:relative;overflow:hidden}
.final::before{content:"";position:absolute;width:420px;height:420px;left:-160px;bottom:-220px;border-radius:50%;background:radial-gradient(circle,rgba(255,200,150,.55),rgba(255,200,150,0) 65%)}
.final .meta{color:rgba(255,255,255,.7);position:relative}
.final h2{margin-top:12px;font-size:44px;position:relative}
.final h2 em{color:var(--ink)}
.final p{margin:16px 0 24px;font-size:16px;line-height:1.45;position:relative;max-width:32ch}
.final .btn{position:relative;margin-bottom:10px}
.final .btn--ghost{border-color:rgba(255,255,255,.7);color:#fff}

.foot{padding:28px var(--g) 110px;display:grid;gap:16px;background:var(--ink);color:var(--paper)}
.foot .logo span:nth-child(3){color:var(--or-2)}
.foot__links{display:flex;gap:20px;font:600 15px var(--head)}
.foot p{font:500 11px var(--mono);color:rgba(242,238,232,.5);text-transform:uppercase;letter-spacing:.06em}

/* dock */
.dock{position:fixed;left:50%;bottom:calc(12px + env(safe-area-inset-bottom));z-index:60;width:min(436px,calc(100% - 24px));
  transform:translate(-50%,140%);transition:transform .35s cubic-bezier(.2,.8,.2,1);
  display:flex;justify-content:space-between;align-items:center;min-height:58px;padding:0 22px;border-radius:18px;
  background:var(--ink);color:var(--paper);font:600 15px/1.2 var(--head);box-shadow:0 14px 40px rgba(20,18,16,.35)}
.dock .arr{color:var(--or-2)}
.dock.show{transform:translate(-50%,0)}

/* reveal */
.rv{opacity:0;transform:translateY(16px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.2,1)}
.rv.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .tape__track{flex-wrap:wrap;width:auto}
  .rv{opacity:1;transform:none}
}

.note--calc{margin-top:12px;font:500 11px/1.4 var(--mono);max-width:none}
.mini__big small{display:block;margin-top:6px}
.mini__flag{margin-top:10px;align-self:flex-start;font:600 13px/1.3 var(--head);color:var(--or);border:1.5px solid var(--or);border-radius:10px;padding:7px 10px}
.mini--hot{border-color:var(--or);box-shadow:0 0 0 1px var(--or) inset}
.weeks--sm{height:130px;margin-top:16px}
.weeks--sm .weeks__col i{max-height:70px}
.in .weeks--sm .weeks__col i{height:calc(70px * var(--k))}
.weeks--sm .weeks__col b{font-size:10px}